The Fashion Chanel Essay Example for Free

The Fashion Chanel Essay What are the 5 primary types of consumer and market data provided in the case you would consider if you were Dana Wheeler? Discuss specific result elements (not a summary of the exhibits). As Dana Wheeler, I would consider the following five primary types of consumer and market data: 1. Cable Ratings: Both Advertising and Affiliate revenue will depend upon these as the usability of a channel to the cable company and advertisers depend upon the amount of viewers a channel has. 2. Annual Demographic Survey: Provides key data to focus on 18-34 year female iewers. This audience group would be the prime focus as their viewership will attract the advertisers and will have them pay the largest CPM. 3. Advertising Revenue Model: Advertising revenue is the largest source of income for the channel which could go down by 10% if there was no change in the channel strategy. 4. Competition from other Networks: This data allows the channel to find what is most desirable amongst the viewers thats attracting them to the other channels. . Attitudinal Research Findings: Cluster segmentational Data will provide an insight nto different viewer populations as to what to focus in order to market effectively bringing in high CPM. 2. Consider 3 primary options presented. Discuss the pros and cons of each Broad Multi Segment Approach: This includes targeting viewers from all the age ranges including Fashionistas, Planners ; Shoppers and Situationalists by investing in marketing and advertising campaign as well as programing. PROS: This approach will lead to approximately 20 % increase in viewership as it will be targeting a broad range of viewers increasing their awareness and liking towards the channel. Also, it will not require an additional programing expense as compared to the other approaches and will deliver about $40 M more in terms of net income as compared to the base income of 2007. CONS: Ad Sales forecasted a decrease by 10% in CPM if the current trend continues. Broad Multi Segment approach still does not present with a different category of viewers to maintain $2. 0 CPM, instead, it brings it down to $1. 80, which is the same 10% decrease. Since this approach does not target specific audience, TFC will still run under risk of competitors as CNN and Lifetime penetrating their premium segments. Fashionistas segment Approach: This includes targeting Fashionistas which are strong in highly valued 18-34 year old female group. PROS: Since this approach mainly targets 18-34 year old females, it wil l lead to a higher CPM of about $3. 50 from base $2. 00 which will generate a net income of about $100 M more as compared to the base income. Also, it will help TFC to compete with Lifetime which mainly targets females ranging from 18-34 years. CONS: The amount of viewers targeted in this approach is mere 15 % of all viewers which will decrease the channels ratings from current 1. % to 0. 8%. Also, it will cost an additional programming cost of $1 5 M to the channel. Also, targeting one specific audience will not create much awareness or liking of the channel in other viewer groups and they might also lose their loyal viewers. Fashionistas and Planners/ shoppers segment approach: This will include programming targeted to Planners/ Shoppers and Fashionista segments. PROS: This scenario will yield approximately $115 M more in net income as compared to the base income of 2007 due to an they will also be able to compete with other channels and attract their viewers. CONS: This approach is the most expensive approach with a total incremental cost of $20 M. Also this change in programming might cause the channel to lose their loyal viewers and might result in declining viewership 3. If you were Dana Wheeler, what solution would you recommend and why? As Dana Wheeler, I would suggest approach 3 i. e. Fashionistas and Planner/shoppers segment approach, due to the following reasons: 1. The Broad Multi Segment Approach would lead to an increase in ratings from 1. 0% to 1. 2% but as it is not targeted to specific audience, here is a high risk of losing that rating to the competitors. Also, the amount of net profit made would be least in this case i. e. about $40 M yielding a profit margin of 29% which will be a mere 10% more than base profit for the current year. 2. The Fashionista Segment Approach would attract the highest desirable audience population i. e. females ranging 18-34 years thereby leading the channel to increase the CPM from $2. 00 to $3. 50. The amount net profit made in this case would be about $100 M more, yielding a profit margin of 37% which will be a significant 18% more han the base profit. This approach leads to a decline in the ratings from 1. 0% to 0. 8%, as it targets only 15% of the audience population. Also, it requires an additional expense of 15 million and a risk of losing current the loyal clients if the channel becomes too targeted on Just one kind of audience. 3. The Fashionistas and Planners/Shoppers Segment Approach seems most favorable as despite the $20 M programming cost, this approach targets 50% of its audience which will enhance viewer ratings from 1. % to 1. 2 % as it will enable the channel to attract audience rom competitor channels as well. This approach is not too drastic but will also cover the desirable viewer range of 18-34 year females, yielding a CPM increase from 2. 0% to 2. 5%. As a result, this approach would yield a net profit of $1 15M more leading to a profit margin of 39%, which is 20% more than the base profit.

Creating own signature for use in web :: essays research papers

In this tutorial I will show you how to make a custom user bar. I will be making a Photshop CS user bar. 1) Make a new document with sizes widht: 350 height: 19 with a transparent background. 2) Make a suitable gradient and apply it. 3) Now get a logo, when I usually search for images i use Google Images, find your logo and open it up in Photoshop. 4) Now it's time to remove your logo from the background, get the polygonal lasso tool and carefully cut it out. 5) Now go to Edit > Copy, then open the user bar document (the one where you applied a gradient), then create a new layer and go to Edit > Paste. 6) Now with this layer selected go to Edit > Transform > Scale and resize your logo or reposition it if you wish. 7) Now right click on the layer and select Blending Options and give it a little outer glow with these settings: 8) Now make a new layer and get the Elliptical Marquee Tool and drag it from about point 1 to point 2. 9) Now get the Gradient Tool and use these settings: and now drag it vertical from point 1 to point 2: 10) And now you have a nice light effect, create a new layer and fill it with a 45 degree scanline with opacity from 10% - 15% if you don't have a 45 degree scanline make a new document with dimensions 3x3 with a transparent background and do a maximum zoom, now get the pen tool (make shure your color is set to black) and draw what I've done in this picture: When you are done go to Edit > Define Pattern and name it what you want and click ok. Now you can close this document because the pattern is permanently saved in Photoshop. Here is what you should have so far: 11) Now it's time to put some text, I will use font Visitor which you can get from this link: http://dafont.

Speech to the new intake informing them of our expectations: The SS

am here today to tell you about Germanys greatest people, The SS. The SS belongs to Germany and every single one of you here should be very proud to be part of it. The SS is very important. It is led by extremely powerful leaders and if you are in the SS you have to be determined. There is no time for fun and games. Most of you in here are the Arian race (blond hair, blue eyes, tall and thin) which is what we want in Germany although if you are not, there is no need to worry because we have investigated your back round and you have no Jewish connections. I am going to start off today by talking about the appearance of the SS. The kinds of people we look for in the SS are no normal people. We are looking for amazingly fit human beings. People that are strong minded and people who could go through any think. The idea for the SS is blond hair, blue eyes, tall and thin. Although as I have already mentioned if you do not exactly fit into this category do not worry. One thing is certain though; we do not want any Jewish blood in you people. Jews are the people trying to destroy Germany so we need to stop them. I am now going to briefly talk to you about Germany glorious history from 1925. The SS was created in 1925. Its full name is the ‘Schutzstaffel', which means protection squad. We created the SS to provide protection for Hitler and other Nazi leaders. In the mid twenties the SS was not very important, it only had a few hundred members and was run by SA. When the SS got a new leader in 1929 things changed. Heninrich Himmer was the new leader, he cam from a well-off middle class family. He joined Nazis in 1923 after service in Army and Free Corps. In the 1929 he was 29 years old. Himmer was very ambitious when he took over the SS. In 1930 the SS and SA was separated. The SS continued to provide Hitler with protection. They were also given black uniforms to show their independence. They looked out for people being disloyal to Hitler. As this time went on the SS started to grow and carry out more functions. In 1932 the SS began to develop army-style units. When Nazis came to power in 1933 Himmler set out to bring all of German's police forces under SS control. There was some completion, which was getting in Himmlers way though. Opposition was not good and we had to get rid of it. For example Gustav von Kahr who betrayed Hitler in the Putsch in 1923 was murdered. Another murder squad went to the house of General Kurt Schliecher, a former chancellor, who had said things against Hitler. He was shot dead along with his wife. The most extensive and successful slaughter we had was the night of the long knives (30th June/1st July 1934). Many were killed on this night including several storm troopers. The leader Ernst Rohm was also killed. Another 400 were killed. This may seem like we took it to far but the Storm troopers were mostly thugs and greedy. They dreamed of seizing the money, businesses and properly of wealthy Germans and the land of the aristocratic Junker class. I am now going to move on to tell you about our main departments. We have many departments amongst us. Ill start off by telling you about the Gestapo. Hermann Georing controls the Gestapo. He was head of the big state of Prussia. The Gestapo was a secret police force. The Gestapo was established on April 26, 1933, in Prussia, from the existing organization of the Prussian Secret Police. The Gestapo was first simply a branch of the Prussian Police. The role of the Gestapo was to investigate and combat â€Å"all tendencies dangerous to the State.† It had the authority to investigate treason, espionage and sabotage cases, and cases of criminal attacks on the Nazi Party and on Germany. Another department is the ‘Death's Heads Units' which were set up to guard camps. These units treated prisoners in a barbaric fasion. Speical SS units called ‘Einsatzgruppen' were set up to deal with the resistance to Nazi rule in German-occupied counties. They deal with anyone who looks like a threat. Mostly the worst people like priests, polictal leaders and Jews are killed. The Waffen SS gew out of Hitler's SS bodygurad. The amount of people rose to half a million. The Waffen SS fough alonside ordinary Germans. It had a reputaion for being ruthless and burtal. I am now going to tell you about the aims of concentration camps. Concentration Camps were set up in Germany by Hermann Goering and Heinrich Himmler in 1933. The aim of these camps were to get rid of people who were ruining Germany and doing no good to the country. Most prisionors are Christains, Gypsies, homosexuals and Jews. These camps are good and teach people abit of law and order. If people disabay the rules of the camps there are consequences. The camps were a final solution I am going to finish off by telling you about role models. Reinhard Heydrich and myself should be role models. Reinhard Heydrich was a former naval officer who joined the SS in 1932, after his dismissal from the navy. He headed the SS Security Service, a Nazi party intelligence agency. In 1933-1934, he became head of the political police. You should look up to this man. I am the leader of this training school I so I expect respect from everyone here and then we will get on fine. I hope this speech has helped you understand a bit more than you originally knew about the SS.

Theu.s. S Foreign Policy - 1274 Words

headquarters was the first to be overrun. Its leaders with many other high-ranking agents were executed between 1979-1981. With the political strife increasing in the nation the Shah was forced into exile with his family. This all happened on January 16,1979 two weeks after this event Khomeini returned to Iran after fourteen years in exile. March 1 1979 Khomeini established the Islamic Republic of Iran and Khomeini being its first political and religious leader. Khomeini determined to transform Iran into an Islamic state. Khomeini reinstated and imposed Islamic law anything that was western and established punishments under Islamic law if caught. Therefore Khomeini’s foreign policy was abandonment of the Shah western direction. This led him to have hostility both superpowers at the time. During this time of restructuring Iran tried to export its brand of Islamic revival to other neighboring Muslim countries. On October 1979 President Carter allowed for the Shah to the U.S. to receive treatment for cancer. This outraged the country of Iran. On November 4 1979 Ayatollah Ruhollah Khomeini sanctioned for Iranian students to seize the U.S. embassy in Tehran. With his approval the crowd gathered and marched to the embassy to seize it. A mob of angry militants gathered on the streets shouting anti-American slogans. At 10:30 am 3,000 people jumped the ten-foot wall that separated the embassy from the streets. The mob surrounded the grounds they forced their way into theShow MoreRelatedNotes On Mutual Fund Industry1494 Words   |  6 Pagesalso the money unfold of our financial system. The spared of the banking industry has been a significant think about promoting money intervention within the economy and within the growth of economic savings with progressive easing of economic policies, there has been a rising of capital market, securities {industry} and money services industry together with bourgeois banking, leasing and working capital, leasing, rent buying. in keeping with the expansion monetary sector and second generationRead MoreIntercultural Communication Paper1673 Words   |  7 PagesCommunication Paper Doris Ingersoll University of Phoenix Comm. /360 Valerie Fuller April 18, 2012 Intercultural Communication Paper Demonstrate an example of poor intercultural communication that significantly affected international commerce or foreign policy with United States and Mexico. Mexico is a country of intercultural relevance neighboring among the American continent. The United States of America is the traditional believe in a different in tradition. The norms between the two countiesRead MoreThe Problem With Internet Traffic1892 Words   |  8 Pagesus think. Clement and Obar conducted an experiment to show the problem with internet traffic going through a foreign country, they found that an email from Toronto went to New York to Chicago finally coming back to Toronto in their experiment they found that 22% of our internet traffic gets routed through a major city in the USA. This poses a problem as when data passes through a foreign country like the US spying Agencies like the NSA who have the ability to intercept and use our data through â€Å"splitter†Read MoreThe Decline Of America Durin g The United States2881 Words   |  12 Pagesdifference between the Roman Empire and the U.S will be the short glory that America once endured. In order to stop America from falling on its knees: politicians should introduce new reforms that would allow the United Sates to remove its forces from foreign land, America is dying from within that is why money should be flowing into the country producing new jobs, lastly the cuts that were made on infrastructure and social services should receive the funding necessary. What is the greatest threatRead MoreFactors Affecting Class Attendance of Selected Bachelor of Science in Cruise Line Operatons Students6991 Words   |  28 PagesSignificance of the Study ...................... 5 Definition of Terms ............................ 6 2. Review of Related Literature and studies Local Literature .............................. 9 foreign Literature ............................. 12 Local Studies .................................. 25 Foreign Studies ................................ 25 Synthesis of Related Literature and Studies .... 29 3. Methodology Research Design ................................ 34 Population and SamplingRead MoreGeneral Motors Case Study7702 Words   |  31 PagesVP/CFO | Michael P MillikinSenior VP/General Counsel | Randall D MottVP/CIO | Nicholas S CyprusVP/Chief Acctg Ofcr/Controller | Mark L ReussVP/Pres:North America | Jaime ArdilaVP/Pres:South America | James A DavlinVP:Finance/Treasurer | Cynthia J Brinkley CindyVP:Global Human Resources | John CalabreseVP:Global Vehicle Engineering | Robert E Ferguson BobVP:Global Cadillac | Selim BingolVP:Public Policy | Anne T LarinSecretary | ------------------------------------------------- -------------------------------------------------

The Legalization Of Same Sex Marriage - 2769 Words

At the beginning of President Barak Obama’s presidential career, he believed that marriage was to be between a man and a woman. His views have become consistently more supportive of same-sex marriage over time. Putting him at odds with many social conservatives, he is currently in full support of same-sex marriage. This complete reversal of President Obama’s views symbolizes the general social shift of same-sex marriage views in today’s society. The legalization of same-sex marriage has been a raging battle of concern since the late twentieth century, but has become a prominent subject in today’s society. While many are still in disagreement with the legalization of same-sex marriage, there has been an evident rise of the same-sex marriage supporters within the last couple of years. The Human Right’s Campaign generated what may be considered a major reason for this rise in support. The red sea of equal signs that spread through Facebook in 2013 was more than just a Facebook meme; the red equal sign was brought about in solidarity of gay marriage; this equal sign was a form of symbolic politics. Beginning in March of 2013, over 10 million members of Facebook began changing their profile picture to this meme to show their individual support. President Obama was able to â€Å"mobilize his fans† through the internet to receive information, similarly, the Human Rights Campaign was able to mobilize their supporters to show their support of same-sex marriage from anywhere (Antoci). ThisShow MoreRelatedLegalization Of Same Sex Marriage Essay963 Words   |  4 PagesKaye Shannelle Romuar Alfritz Arevalo Angelika Figueroa Legalization of Same-Sex Marriage I. Introduction Same-sex marriage can also be called gay marriage. This is a marriage between two males or two females, in either a religious setting or in a civil ceremony. Same-sex unions are recorded in the history of a number of cultures but this type of marriage is rare, or doesn’t exist in other cultures .The first law that provided same-sex marriage for the people was in 2001 in the Netherlands. As of JulyRead MoreLegalization Of Same Sex Marriage1594 Words   |  7 PagesWhy The Nationwide Legalization Of Same Sex Marriage Will Greatly Benefit The Economy Same-sex marriage has been a long debated issue in the United States. Since the nationwide legalization of same-sex marriage in countries such as Holland, Belgium, and Canada American gay couples have been pushing harder for equal marriage rights under the law. 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The Merriam-WebsterRead MoreLegalization Of Same Sex Marriages1390 Words   |  6 PagesLegalization of Same Sex Marriages As a Muslim, in my opinion same sex marriage is not right and same sex marriage should not be legalized. Out of this statement comes the question: what is the purpose and meaning of marriage. Can we ever explain marriage in the context of a bond between two males or two females. Can this relationship be called a â€Å"Marriage†? Whether we disguise this relationship with the label of marriage, does it become accepted into society as a real marriage? Or are we foolingRead MoreThe Legalization of Same Sex Marriage 1623 Words   |  6 Pageshow the citizens value their morals. An every day American would think that being with the same sex is not normal, or is frowned upon. Recent studies show that half of all Americans believe that gay men and lesbians have a constitutional right to marry (Craighill). Same-sex marriage has caused many conflicts around the country and even the world with multiple stand points. World views on same-sex marriage are changing day to day. â€Å"Of the 15 countries worldwide to permit gay men and lesbians to marry

The Importance of Free Will in A Clockwork Orange, by...

â€Å"What’s it going to be then, eh?† is the signature question in Anthony Burgess’s novel, A Clockwork Novel that not only resonates with the moral identity of the anti-heroic protagonist, Alex, but also signifies the essential choice between free will that perpetrates evil and deterministic goodness that is forced and unreal. The prison chaplain and the writer F. Alexander voice the most controversial idea in the novel: man becomes ‘a clockwork orange’ when robbed of free will and tuned into a deterministic mechanism. Burgess points out the necessity of free will to maintain humanity at both the communal and individual level. The novel represents a futuristic dystopian society through its anti-hero Alex and charts the protagonist’s†¦show more content†¦However, youth like Alex cannot be caught in the expected rubric of life and hence, they retaliate. Nevertheless, one cannot justify Alex’s actions worth applauding but Burgess seems to favour their actions as the only possible outlet for suppressed angst. In the first act, fourth chapter, Alex says, â€Å"†¦brothers, this biting of their toe-nails over what is the cause of badness are what turn me into a fine laughing malchick. They don’t go into the cause of goodness, so why the other shop? If lewdies are good that’s because they life it, and I wouldn’t ever interfere with their pleasures, and so of the other shop†¦self cannot have the bad, meaning they of the government and the judges and the schools cannot allow the bad because they cannot allow the self.† Here, Alex explains that goodness and badness in a human being is a natural trait and every human being needs free will to act according to their inborn trait. Nevertheless, such unbiased perception of free will becomes a problem when it is associated within the larger human society. Alex’s behaviour is a clear violation of the â€Å"harm principle† described by John Stuart Mill, which means that humans can engage in any action that does not harm anyone. Throughout the novel, Burgess also seems to suggest that the environment or the government regulated industrial city in which AlexShow MoreRelated freeclo Violence and Free Will in Anthony Burgess A Clockwork Orange2208 Words   |  9 PagesViolence as an Expression of Free Will in A Clockwork Orange      Ã‚  Ã‚  Ã‚  Ã‚   This essay will deal with the subject of free choice, which is the main topic of the novel, A Clockwork Orange . This significant problem is already indicated in the very first line of the text when an unknown voice asks Alex - and certainly by that the reader - What s it going to be then, eh? (13). Being repeated at the beginning of the second part and at the beginning of the very last chapter of the third part this questionRead MoreEssay on A Clockwork Orange916 Words   |  4 Pages I think that A Clockwork Orange is a book worth reading because it is relatable, makes you think, and is interesting. The author, Anthony Burgess, was born February 25, 1917. At the young age of two his mother passed away. He was brought up by his aunt and later his stepmother. Even with such an unstable childhood Burgess continued on to enroll in college and major in English. He had a passion for music, which he expressed in the main character of A Clockwork Orange. Burgess wrot e several accomplishedRead MoreEssay Free Will in Anthony Burgess A Clockwork Orange588 Words   |  3 Pagesman who is forced to choose right? In the classic novel, A Clockwork Orange by Anthony Burgess, a theme emerges. This is the theme of free will. Through the main character, Alex, Burgess is able to convey his ideas about free will and the oppressive nature of establishments such as governments and the media. Aside from these suggestions made by Burgess the question persists: When a man ceases to choose, is he still a man?   Ã‚  Ã‚  Ã‚  Ã‚  Free will is one of the features that separates us as humans fromRead MoreSocial Warnings in Literature1872 Words   |  8 PagesThroughout time, works of literature have often carried messages of great social importance. It is essential to understand these significant themes and agendas in order to understand the basis of the novels. Throughout The Prophet’s Hair by Salman Rushdie, War of the Worlds by H.G. Wells and A Clockwork Orange by Anthony Burgess, there is much evidence supporting the idea of social or political ‘warnings,’ one could argue, about the functionality of society and those who govern said societies.Read MoreTheme Of A Clockwork Orange1815 Words   |  8 PagesAnthony Burgess’ A Clockwork Orange follows Alex as he violently navigates the streets of a futuristic, totalitarian state with his friends Pete, Georgie, and Dim. After a night of beatings and robbery, Alex and his gang break into the country house of an au thor and his wife. They attack the author whose manuscript, â€Å"A Clockwork Orange,† condemns any suppression of free will, and force him to watch as they rape his wife. The following night Alex attempts to assert his authority over the gang, andRead MoreA Clockwork Orange, by Anthony Burgess and Brave New World by Aldous Huxley 1411 Words   |  6 Pages A Clockwork Orange by Anthony Burgess and Brave New World by Aldous Huxley are both novels that deal with the theme of dystopia. Both novels depict societies in which mind control is used to create social stability. There are also individuals who rebel against this loss of freedom and identity. However, these individuals lose their fight for freedom because of unsuccessful escape methods, acts of violence and effective conditioning. Character in both novels use unsuccessful escape methods toRead MoreEssay Free Will in a Clockwork Orange1535 Words   |  7 PagesThe Importance of Moral Choice Choice and free will are necessary to maintain humanity, both individually and communally; without them, man is no longer human but a clockwork orange, a mechanical toy, as demonstrated in Anthony Burgess novel, A Clockwork Orange. The choice between good and evil is a decision every man must make throughout his life in order to guide his actions and control his future. Forcing someone to be good is not as important as the act of someone choosing to be goodRead More A Clockwork Orange Essay: New Testament for American Youth?1139 Words   |  5 PagesA Clockwork Orange – New Testament for American Youth? In Anthony Burgess’s A Clockwork Orange, he observes a characteristic of youth that has been documented from the story of Icaris to the movie Rebel without a Cause. Through his ingenious method of examination of this characteristic, the sci-fi novel, he has created an aspect of what he chose to observe: Rebellion. Our hero, Alex, begins the novel by explaining his mischeviouse exploits in a manner not far from nostalgia, that is taintedRead MoreEssay on Freedom of Choice in A Clockwork Orange1220 Words   |  5 PagesFreedom of Choice In the novel A Clockwork Orange, the author Anthony Burgess tells a story about a young man name Alex and his friends, every night they go around and start committing violent acts. In the novel Alex expresses his freedom of choice between good and evil. The freedom of choice is a decision that every person must make throughout his life in order to guide his actions and to take control of his own future. This Freedom of Choice, no matter what the outcome is, displays person powerRead MoreA Clockwork Orange By Anthony Burgess2327 Words   |  10 Pagesat the last round the bearded lips of God, to attempt to impose, I say, laws and conditions appropriate to a mechanical creation, against this I raise my sword-pen,† Anthony Burgess in his novel ‘A Clockwork Orange’, which happens to be a scathing critique of totalitarian government, through the character of F. Alexander. Burgess is attempting to criticize the type of governments that try to limit the freedom of an in dividual through science and technology. To be more specific, the use of ‘Ludovico

Discussion Concerning Lliberty International Relation

Question: Discuss about Discussion Concerning Lliberty for International Relation? Answer: Discussion concerning liberty and equality is one of the most significant topics in political science. Questions based on the compatibility of liberty and equality is a much-debated theme in the field of political philosophy and economics. The political and the social philosophers particularly find it difficult to balance the conflicting interests that are embedded in the two concepts. According to Seagrave (2015), liberty and equality forms the primary component of the constitutional government. However, research suggests that the fellowship of liberty and equality under the constitutional government is an unproblematic one. A society characterized by liberty and equality recognizes an inherent conflict that exists between the two mentioned values[1]. The value of liberty provides a platform for the people where they are free to think, speak and act without violating the freedom and the right of others. On the other hand, equality emphasizes on the fact that all individuals must be treated equally with dignity and shall be given a fair chance to embrace opportunities for education, success, and political involvement[2]. In fact, both the values are competitive in broader aspect even but are not compatible with one another. Thus, the present essay will specifically emphasize on the argumentative values that arise taking into consideration the viewpoint surrounding whether liberty and equality are supporting or conflicting values. Liberty and Equality are the two primarily values regarding which many discussions is under process in the recent years. Over the past few years, research suggests that man's quest for liberty has been as insatiable as his quest for equality[3].Taking into consideration the viewpoint of the overall subject many arguments and statements has been put forwarded by a group of writers highlighting the two basic understandings. One aspect highlight that both liberty and equality complies with one another while another set of aspect emphasizes that liberty and equality are two conflicting values that lie in conflict with one another. Thus, though lies a close relationship between the two values, millions of study suggest that there has been no effective relationship liberty equality[4]. According to George (2013), Liberty and Equality are the two values that are closely related to one another. No value of liberty exists in absence of equality. Thus, the identical conditions are being viewed from various scenarios. The morals symbolize two sides of a same coin. In accordance with Shaw (2013), the two of the most ardent advocates Lord Acton and De Tocqueville found that there has been no stable relationship between liberty and equality. According to them, liberty and equality are opposite and adversative to one another. Lord Acton once stated, "the passion for equality made vain the hope for liberty". On the other hand, the viewpoint of Lord Acton and De Tocqueville are highly condemned by the political thinkers of the modern era. Professor H.J. Laski in this connection pertinently remarked "to persons so ardent for liberty as Tocqueville and Lord Acton, liberty and equality, are antithetic things[5]. It is a drastic conclusion. But it turns, in the case of both men, upon a misunderstanding of what equality implies". In context of the present day scenario, it is believed that both equality and liberty goes hand in hand with one another. Research suggest that if a person is provided with uncontrollable liberty to do whatever he likes, he might end up in causing hard to others[6]. This will lead to confusion in the society. In the nineteenth century, the Individualists negatively interpreted the term liberty. No stress was put upon the importance of economic equality. Stress was given particularly to the theories of Laissez Faire[7]. This led to the adaptation of the Formula of Demand and Supply, which was applied particularly by England and many other neighboring countries of Europe for understanding the correlation between liberty and equality, which in turn lead to a severe consequence. As a result, a grave reaction took place against Individualism' that resulted in the birth of Socialism'. Liberty has thereby no definite connotation in the absence of equality. Eminent individual Professor Laski specifically remarked, Where here are rich and poor, educated and uneducated, we always find a relation of master and servant[8]. Laski went on exploring the views of earlier thinkers who in their opinion has mistakenly regarded liberty and equality as antithetic things specifically in case Tocqueville and Lord Acton. Tocqueville particularly emphasized on the possibility of tension that existed between liberty and equality but as stated in the above discussion he also stressed on the chances of reconciling them. Unlike Laski, Tocqueville pointed out that there exists no relation between liberty and equality but at one point, they reconciled with one another. As per the research based on Vecchione et al. (2013), political liberty cannot be established without equality. While understanding the Professor Jaffa's well-written book indicates there lays a basic competition between equality and liberty and the two values do not lie in compliance with one another[9]. The book specifically highlighted the general acceptance of the co-existence of the two mentioned values. Professor Jaffa gave priority to equality, whic h helped in strengthening the dominancy of equality over liberty. He considered liberty as an implication of equality. Mr. Pittman, an Attorney of Law, argues regarding the fact that equality' is inimical to liberty. Professor Jaffa's belief concerning the balance between liberty and equality rather than giving priority to equality can also by highlighted by gathering information regarding the acceptance of the idea that has been drafted in the Constitution (Stingl 2012). Research in R.H. Tawney helped in highlighting his remark, which stated, a large measure of equality, so far from being inimical to liberty, is essential to it[10]. Consequently eminent economist Pollard in his statement put forwarded the idea that equality is the only solution to the problems arising due to liberty. Thus, Liberty and Equality lies in complementary to one another, and the two values cannot be opposed to each other and thereby goes hand in hand with one another. H.A Dean also supported the associati on of the viewpoint. According to him, liberty and equality are not in conflict nor even separated but are different facts of the same idea. Indeed, since they are identical, there can be no problem how or to what extent they are or can be related; this surely the nearest, if not the most satisfactory solution ever devised for a perennial problem in political philosophy.[11] Equality is a multidimensional concept and hence diverse opinions are put forward in finding the exact relationship that exists between the concepts associated with the two values. According to Ciulla (2013), the desire to achieve equality destroys the opportunity to have full liberty as the achievement of equality demands positive state action. Equality demands a positive state; while liberty demands for negative state. The Elite theory of Democracy lies against the principle of equality[12]. The contrasting ideas that have developed with respect to the understanding of the two values thereby helped in better understanding of the concepts underlying the two values. In accordance with the studies from Okun (2015), it can be further stated that for promoting the values of personality and personal development, liberty and equality have a common end. L.T. Hobhouse in his speech opined that the liberty cannot be attained without equality and thus stated, Liberty without equality is a hig h-sounding phrase with filthy results. Liberty lies in equality and Liberty without equality degenerates in to license and equality without liberty lapses into consistency. Professor Barker in his opinion regarding the understanding of the association between the two values stated, Equality in all its forms, must always be subjected and instrumental to the free development of capacity; but if it is pressed to the length of uniformity; if uniformity is made to thwart the free development of capacity, the subject becomes the master, and the world is turned topsy-turvy[13]. The diversity between liberty and equality has also been described as the clash between opportunity and security. With the idea of competition and contrast between liberty and equality, there developed the notion taking into consideration of the fact that the two ideas are similar or identical. Constitutionally, liberty and equality have been shaped and redefined by the philosophy of minimum government. With referen ce to Reason and Faith in Modern Society, Eduard Heimann raised the old problem that highlights the issue of compatibility that existed between liberty and equality in the political community. In his ideology, he asserted, everything in the institutions of democracy hinges on the reconciliation of liberty and equality.[14] Heimann further contrasted this position of his with respect to what he calls "rationalist development," where he further turned "the two halves of the democracy" and placed them at opposite extremes with respect to the fateful dialects. His vision on the both the varieties of " social rationalism" thus stated that one variety has developed liberty at the expense of equality while the second variety enforced equality at the expense of liberty[15]. Thus, both came into existence from the vision of democracy in which Heimann tried to show that the values of opposite values of liberty and equality reconciled with one another. Thus, from the viewpoint of Heimann, it w as taken into consideration that the liberal freedom without equality and the total equality without freedom serves as a backdrop[16]. Thus, the formal analysis makes it clear that there have been an enormous number of views of human nature behind every theory of liberty and equality that either reconciled with one another or has been put forwarded as a concept of two separate poles. According to the research based on the works of Brennan and Hamlin (2013), it is thus very much important to examine the compatibility of liberty and equality under conditions of total inequality and total equality and the partial equality. The compatibility between liberty and equality disappears where there is no existence of equality. To many of the economist reformers, one might regard the demand for liberty as demand for the abolition of the unnatural inequalities generated by history and taking into consideration the viewpoint liberty and equality are seen as brothers. This argument does not stand up to closer examination. According to Leacock (2015), if liberty is defined in terms of the reestablishment of the natural state of complete equality, the theory abolishes the realization of itself in which it has been substantially stated that men exist in total natural equality, and thus all behaviors reach beyond the reach of liberty[17]. A condition of complete equality would not only put an end to its relationship with liberty but will also help in reducing the procession of the ongoing events. Considering whether equality is a condition of liberty or whether it lies incompatible with each other that affects the whole conception of the concept that lies between equality and liberty. Taking into consideration the viewpoint of the Marxist thesis the conditions of economic equality precisely makes the necessary conditions of liberty possible. According to the research based on Hayek and Harowy (2013), liberty and equality are the two components of the political values that are highly incompatible to one another. Equality is an aid to liberty. Tawney in his famous speech on political and economic reform aptly stated that a large measure of equality, so far being inimical to liberty, is essential to it.According to Rawls, the conception of justice also plays a key role in realizing the basic institutions of the values of liberty and equality[18]. Rawls theory thereby helped in specifying the values of equality and liberty that are discussed within the theory of justice[19] In this concept, Rawls specifically maintained the two principles of justice that are the specific form, which is able to realize the principles of equality and liberty. Thus, taking into consideration the context of the two stated principles of justice, the thesis supported his claim regarding the fact that the principles of justice effectively represented the values of liberty and equality. Rawls further explained the relationship between the two principles tha t is created based on priority rules[20]. Thus, the equality and the liberty are the two moral conceptions. Rawls tension between the equality and the liberty are the prime source of the crisis in the modern society and thus attempts a proper compromise for solving the argument. Thus, in order to determine the tension between the equality and liberty, Rawl proposed his two principles of justice that provided the rule for how the fundamental institutions help in realizing the different values of liberty and equality. Juan Stuart Mill thought on the concept of liberty and equality once again proved that the two concepts are complementary to one another[21]. He correctly analyzed from the perspective of social welfare and for this reason, Mill's opinion on the economic equality is necessary is establishing the essential liberty. Even in the 18th century, Roussoue argued that freedom is not possible without equality. Further analyzing the correlation between the liberty and the equality , Barker observed that equity is not a detached principle, and it stands in favor of the principles of liberty and fraternity[22]. Thus, taking into the viewpoint of the above economists it is seen that liberty lied in compliance with the concept of equality. Hence, from the above discussion it is concluded that the enlargement of the rich varieties of personalities provides a large evaluation of liberty and thereby forbids several attempts that imposed a grave intensity of social and economic equality. Liberty unites men while equality particularly emphasized on the criticism based on the social hierarchy and thereby contributed towards the stability of the community. Upon analyzing the argumentative values that popped up during the discussion helped in understanding the underlying concept that helped in showcasing the association and the conflict that exists between the two values. Therefore, liberty is hollowed without the same measure of equality and equality is meaningless without liberty. Views based on the argumentative values also helped in analyzing that political equality is a mockery in the absence of economic equality. Furthermore the discussion suggest that all the democratic institutions of the world have also incorporated l iberty and equality in their constitution which commonly aims for the development of the human personality and thereby make life more worthy. Thus, it can be finally concluded that liberty without equality is narrow and equality without liberty is monotonous and both o them is an essential phenomenon for the existence of the human race. References Brennan, Geoffrey, and Alan Hamlin. "Conservative value."Public Choice Society(2013). Bufacchi, Vittorio. "Justice, Equality, Liberty."Social Injustice. Palgrave Macmillan UK, 2012. 111-122. Ciulla, Joanne B.Leadership ethics. Blackwell Publishing Ltd, 2013. Esteban, Joan, Gilat Levy, and Laura Mayoral. "Liberty, Equality, Religiosity."4th International Conference on Economics of the Turkish Economic Association. 2014. Franklin, Cary. "Marrying Liberty and Equality: The New Jurisprudence of Gay Rights."Virginia Law Review(2014): 817-891. George, Nichole. "For Liberty and Equality: The Life and Times of the Declaration of Independence."American Nineteenth Century History14.3 (2013): 357-358. Hayek, Friedrich August, and Ronald Hamowy.The constitution of liberty: The definitive edition. Vol. 17. Routledge, 2013. Joseph-Gabriel, Annette K. "Creolizing Freedom: FrenchCreole Translations of Liberty and Equality in the Haitian Revolution."Slavery Abolition36.1 (2015): 111-123. Laborde, Ccile. "Equal liberty, non-establishment and religious freedom."Journal of Legal Theory, Forthcoming(2012). Leacock, Stephen.Our Heritage of Liberty-Its Origin, Its Achievement, Its Crisis. Read Books Ltd, 2015. Okun, Arthur M.Equality and efficiency: The big tradeoff. Brookings Institution Press, 2015. O'neill, Martin. "Political values, principles of justice, and property-owning democracy."Property-owning democracy: Rawls and beyond(2012): 75. Schwartz, Shalom. "Value Priorities and Behavior: Applying."The psychology of values: The Ontario symposium. Vol. 8. Psychology Press, 2013. Seagrave, S. Adam.Liberty and Equality. University Press of Kansas, 2015. Shaw, Bernard.Maxims for revolutionists. Zhingoora Books, 2013. Stingl, Michael. "Equality and efficiency as basic social values."Readings in Health Care Ethics(2012): 67. Tsesis, Alexander.For Liberty and Equality: The Life and Times of the Declaration of Independence. Oxford University Press, 2012. Tyler, Colin.The Metaphysics of Self-realisation and Freedom: Part 1 of The Liberal Socialism of Thomas Hill Green. Vol. 5. Andrews UK Limited, 2015. Vecchione, Michele, et al. "Voting and values: Reciprocal effects over time."Political Psychology34.4 (2013): 465-485. West, Robin. "Liberty, Equality, and State Responsibilities: Review of Corey Brettschneider's When the State Speaks, What Should It Say?."Brooklyn Law Review79.3 (2014): 5. [1] Tyler, Colin.The Metaphysics of Self-realisation and Freedom: Part 1 of The Liberal Socialism of Thomas Hill Green. Vol. 5. Andrews UK Limited, 2015. [2] Tsesis, Alexander.For Liberty and Equality: The Life and Times of the Declaration of Independence. Oxford University Press, 2012. [3] Franklin, Cary. "Marrying Liberty and Equality: The New Jurisprudence of Gay Rights."Virginia Law Review(2014): 817-891. [4] Seagrave, S. Adam.Liberty and Equality. University Press of Kansas, 2015. [5] West, Robin. "Liberty, Equality, and State Responsibilities: Review of Corey Brettschneider's When the State Speaks, What Should It Say?."Brooklyn Law Review79.3 (2014): 5. [6] Bufacchi, Vittorio. "Justice, Equality, Liberty."Social Injustice. Palgrave Macmillan UK, 2012. 111-122 [7] Leacock, Stephen.Our Heritage of Liberty-Its Origin, Its Achievement, Its Crisis. Read Books Ltd, 2015. [8] Esteban, Joan, Gilat Levy, and Laura Mayoral. "Liberty, Equality, Religiosity."4th International Conference on Economics of the Turkish Economic Association. 2014. [9] O'neill, Martin. "Political values, principles of justice, and property-owning democracy."Property-owning democracy: Rawls and beyond(2012): 75 [10] Bufacchi, Vittorio. "Justice, Equality, Liberty."Social Injustice. Palgrave Macmillan UK, 2012. 111-122. [11] Brennan, Geoffrey, and Alan Hamlin. "Conservative value."Public Choice Society(2013). [12] Hayek, Friedrich August, and Ronald Hamowy.The constitution of liberty: The definitive edition. Vol. 17. Routledge, 2013. [13] Laborde, Ccile. "Equal liberty, non-establishment and religious freedom."Journal of Legal Theory, Forthcoming(2012). [14] West, Robin. "Liberty, Equality, and State Responsibilities: Review of Corey Brettschneider's When the State Speaks, What Should It Say?."Brooklyn Law Review79.3 (2014): 5. [15] Vecchione, Michele, et al. "Voting and values: Reciprocal effects over time."Political Psychology34.4 (2013): 465-485. [16] Schwartz, Shalom. "Value Priorities and Behavior: Applying."The psychology of values: The Ontario symposium. Vol. 8. Psychology Press, 2013. [17] Vecchione, Michele, et al. "Voting and values: Reciprocal effects over time."Political Psychology34.4 (2013): 465-485. [18] Esteban, Joan, Gilat Levy, and Laura Mayoral. "Liberty, Equality, Religiosity."4th International Conference on Economics of the Turkish Economic Association. 2014. [19] George, Nichole. "For Liberty and Equality: The Life and Times of the Declaration of Independence."American Nineteenth Century History14.3 (2013): 357-358 [20] Laborde, Ccile. "Equal liberty, non-establishment and religious freedom."Journal of Legal Theory, Forthcoming(2012). [21] Franklin, Cary. "Marrying Liberty and Equality: The New Jurisprudence of Gay Rights."Virginia Law Review(2014): 817-891. [22] Stingl, Michael. "Equality and efficiency as basic social values."Readings in Health Care Ethics(2012): 67.